West coast

Digital Marketing Lead

West coast

This role focus on leading value prop creation, positioning, messaging, competitive and market intelligence. The ideal candidate will have experience leading product and digital marketing across various industries.


  • Develop value props products and services, connecting with distinct customers
  • Develop and execute product positioning and go-to-market strategies for new offerings and product features.
  • Lead message testing and other activities in the development of world-class messaging and positioning across audiences
  • Provide expertise on the market, competition, and ecosystem to inform the company’s efforts.
  • Develop expertise on how to best reach and motivate buyer on marketing strategy.
  • Play a key role in managing the product lifecycle including launches, analytics, impact, new features, and new channels.
  • Create compelling content for marketing campaigns, sales, and industry events that differentiates our products and services in the market.
  • Excellent communication skills

 Key Qualifications  

  • 5+ years of experience in the product and digital marketing discipline, ideally focused on subscription services with recurring revenue.
  • Depth experience in creating, positioning and messaging frameworks, mapped to customer business goals.
  • Strong analytical skills, with depth understanding of market conditions, customer needs and competitive offerings desired.
  • Ability to lead cross-functional teams, communication and organizational skills required.
  • Ability to influence and present proposals to the customers.
  • Offer a range of creative skills and capabilities – from building presentations to delivering customized content.
  • Strong English writing skills, creative thinker, and executor.

*Be prepared to share examples of your work, along with a resume.

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